GINEBRA San Miguel, Inc. (GSMI) is back with another merchandise promo but this time geared towards, as well at extending help to, those who are affected by the pandemic.
Officially launched online last Thursday, the Bagong Tapang sa One Ginebra Nation Jersey and Cap Collection Promo lets basketball fans collect Gin Kings merchandise and give back at the same time.
The promo period runs from May 1 to June 30.
The promo is in line with Ginebra San Miguel’s latest campaign, “Bagong Tapang,” which highlights the new courage and strength that Filipinos possess to overcome the challenges of the coronavirus pandemic.
In it fans get their hands on limited-edition merchandise, namely, jerseys of Barangay Ginebra stalwarts Scottie Thompson (6), Stanley Pringle (11), Japeth Aguilar (25), LA Tenorio (5), and Mark Caguioa (47). Also on offer is the One Ginebra Nation cap.
To avail of the promo, one has to pay P100 for the One Ginebra Nation jersey or P150 for the One Ginebra Nation cap for every six seals or caps of any combination of Ginebra San Miguel, GSM Blue, GSM Blue Flavors, Ginebra San Miguel Premium Gin, and Primera Light Brandy.
Customers just have to present these at participating Puregold branches and other redemption outlets.
To confirm the merchandise’s authenticity, an authentication patch can be found on the lower left part of the jersey, while an authentication sticker is attached to the cap.
For every jersey or cap redeemed, basketball fans and consumers will be able to donate to Gawad Kalinga’s Barangay Walang Iwanan program that supports the farmers in Sariaya, Quezon, and the fishermen in Barangay Bagumbayan, Pililla, Rizal.
“To underscore the need for unity during these times, we partnered with Gawad Kalinga and through the promo, we aim to support GK’s Barangay Walang Iwanan program that helps Filipinos who are severely affected by the pandemic,” said GSMI general manager Noli Macalalag during the media launch.
“We hope to encourage Gin Kings (GK) fans and our consumers to ‘put on’ a Bagong Tapang kind of courage and to wear this kind of Bagong Tapang for others to see and emulate.”
For more details and updates on the promo, log on to www.ginebra.com.ph, check out the official Facebook page of Ginebra San Miguel www.facebook.com/barangayginebra or call the GSMI customer care hotline at 8632-2564. — Michael Angelo S. Murillo